Most people going online have one thing in their minds; to get information and get it free. Their intention is to use that information to better their lives and improve on whatever they’re doing. As a website or business owner you can tap into this general knowledge to attract new customers and make them keep coming back for more. To create an EBook for your business you need to put your niche into considerations. You also need to understand the current and basic challenges people are facing in your area of business so that it will have great value for them. Once you have it packaged you can then start with distribution. Below is useful information on how giving away a free EBook can attract customers.
Giving away free EBook gives the impression that the retailer or service provider is concerned about the costumers and their well being; and not only about profit. The fact is the information you’re providing to them in your EBook is actually somewhere else for a price. Customers will appreciate your generosity and the hard work you put into authoring the EBook, and this is what will keep them coming.
A free EBook is also a great way to have a mailing list. You cannot just give away your EBook like that. You should make new customers enter their email and confirm it before they have access to your EBook. Such emails collected can be used for email marketing when you have serious products and services or bonuses to offer. Also, by giving away free EBooks every time you send a mail to your mailing list, you give them the reason to stay subscribe to you or come back when they need your stuffs.
Free EBook is an excellent way for you to make people know more about your products and services. Even though you’re EBook should be about passing useful information there is no crime in adding one or two sentences or keywords about your business to advertise to the readers. This will surely increase your number of customers because people who are convinced that your product will help them will surely contact you. When you write an EBook about a topic that you know very well and you distribute it to a target market that needs it; you advertise yourself as an expert in that topic. Once people realize this, they will rush to you. People want to meet experts that will deliver complete and lasting solution to their problems.
There are many ways to get website traffic but an excellent method is through EBooks. You can do this by adding your website url at the bottom of every page where people can click and end up on your website. You can also add links to certain keywords or phrases in the middle of the pages that relates to certain products and topic on your website. This way, you make more sales in your business and get more leads to your affiliate products.